Many brands are responding to tweets and mentions in order to maintain their reputations and sustain important customer relationships. @eMarketer

via emarketer.com

Many brands are responding to tweets and mentions in order to maintain their reputations and sustain important customer relationships. According to a Forrester Consulting social media report commission by Dell, 58% of US marketers believe that listening and engaging with consumers through digital media will help with customer perceptions of their brand. Also, 56% said their social media efforts would aid in building long-term customer relationships.

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