mercredi 1 février 2012
dimanche 29 janvier 2012
samedi 28 janvier 2012
mercredi 25 janvier 2012
Search, mobile and video all important information sources
Business-to-business companies have increased their presence online over the past several years to cater to a growing number of decision-makers turning to the internet for information.
Posted via email from Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses
vendredi 16 décembre 2011
Measurement Challenges Stump Marketing Executives via @eMarketer
Most marketers know that company executives want to be able to measure marketing tactics and campaigns. But as the marketing mix evolves and becomes more interconnected, this has grown more challenging.
Posted via email from Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses
mardi 13 décembre 2011
TV, Mobile See Gains in Viewing Time via @eMarketer
On the flip side, newspapers and magazines continue to command ad dollars far ahead of their importance in consumers’ day. Part of this is due to the cost of advertising—glossy magazine ads and full-page newspaper spreads command higher rates than much digital advertising. But it also indicates that the revenue troubles for print will likely continue as advertisers follow eyeballs and continue to pull spending from these media.
Posted via email from Darealya's resources: marketing tips & tools, social media and advertising for entrepreneurs and small businesses
